A
product designer
who is all
about making
users
trust
Hi, I'm Aanya
Product designer with 4 years of experience designing and shipping end-to-end digital products.
I turn ambiguous problems into systems that ship.
4 Years Experience
20+ projects shipped
Latest Work
The designs that turn vision into reality
Reverse Pickup Assignment at Scale
Redesigned reverse pickup assignment to reduce operational friction and improve adoption at scale.
B2B SaaS
Scalability
Fixing Drop-offs in Rider Onboarding
Redesigning onboarding to reduce OCR failures and improve activation.
Funnel Optimisation
Constraint-led Design
Self-Onboarding for Educators
Transitioning from assisted B2B onboarding to a self-serve model
Platform Transition
B2B → B2C
What I do
The way I bring ideas to life.
Problem Framing & Discovery
I break down ambiguous problem statements into clear, testable hypotheses that align business goals with real user needs.
Designing for Scale & Constraints
I design systems that work under real-world constraints, ops load, edge cases, and adoption at scale without compromising usability
Funnel & Adoption Thinking
I use drop-off analysis, funnel metrics, and qualitative insights to improve onboarding, activation, and retention.
End-to-End Product Ownership
From discovery and wireframes to interaction design and handoff, I stay involved until the solution ships and performs.
Concept Projects
Explorations & Experiments
Feelog
A concept exploring emotional check-ins and reflection rituals
Concept App
Nifflr
Exploring decision support for maximising credit card rewards
Concept App
Coming Soon
Health at Home
Exploring care coordination and trust in home healthcare
Concept App
Coming Soon
About me
Get to know the person behind the screen
I’m a product designer who enjoys working on complex, real-world problems and shaping them into systems that people can rely on.
Over the past few years, I’ve worked across logistics and education platforms, designing workflows, onboarding experiences, and tools that balance business needs with everyday human behaviour. I’m most comfortable in ambiguous problem spaces — where clarity has to be designed, not assumed.
Outside of shipped work, I enjoy exploring new product ideas, experimenting with interaction patterns, and finding inspiration in everyday moments — whether that’s travel, quiet reading time, or simply observing how people interact with the world around them.
Let’s build something meaningful together....
I’m always open to conversations around product design, systems thinking and pasta recipes