Product Designer. Researcher. Perfectionist.
I craft experiences that don’t just work - they connect, engage, and delight. I like asking “why” until I uncover what really matters for users.
Approach to Design
I design with clarity and structure. Before diving in, I need to write everything down, laying out the process, mapping the problem, and breaking it into smaller steps. This helps me understand what truly needs to be done and ensures no detail is overlooked.
Outside of Work
You’ll usually find me exploring new food spots, scribbling down app ideas, or perfecting my kimchi ramen recipe.
Created differences at
My Work Experience
Currently, a Product Designer at Shadowfax.
Since April 2024
I work across both internal and external digital products, designing experiences that support large-scale logistics operations.
I conduct on-ground field research with riders and operations staff to understand day-to-day workflows, challenges, and constraints. These insights help identify key pain points and inform solutions that digitise manual processes, improving efficiency across logistics operations centres.
As a solo designer, I lead end-to-end design for user-centric products—creating wireframes, prototypes, and high-fidelity designs for web, mobile, and desktop platforms. I collaborate closely with product managers and engineering teams to ensure smooth implementation, while incorporating accessibility standards and data-informed decisions throughout the design process.
Was, a UI/UX Designer at Embibe.
September 2022 - March 2024
I designed intuitive, user-friendly interfaces to improve the overall product experience across key user journeys. I created wireframes and interactive prototypes to clearly communicate design concepts, user flows, and interaction patterns.
I worked closely with the User Research team, gathering insights through user studies, usability testing, and interviews. These findings helped inform design decisions and refine experiences based on real user behaviour.
My role also involved gathering feedback and data from internal teams, consumers, and market research to help prioritise product development. I conducted research with consumers, analysed user data, and participated in usability studies with larger participant groups.
Additionally, I contributed to developing research plans, collecting detailed qualitative data, and identifying patterns and insights. Throughout the process, I collaborated closely with cross-functional teams, stakeholders, and clients, while ensuring ethical research practices were consistently followed.
Read with me
Books I am reading right now
When I’m not designing, I like to slow down with a good book. I gravitate towards mystery, fantasy, and psychological thrillers—stories that help me step away from routine and reset my mind.
Behind her eyes
Sarah Pinborough
The Wrong Daughter
Dandy Smith
Yellowface
RF Kuang
Pachinko
Min Jin Lee
Let’s build something meaningful together....
I’m always open to conversations around product design, systems thinking and pasta recipes